Jasprit Bumrah Joins Uppercase as Investor and Collaborator to Launch Premium Eco-Friendly Luggage Line

​In a strategic move poised to redefine the landscape of sustainable travel gear, Mumbai-based luggage brand Uppercase has announced that cricketing sensation Jasprit Bumrah has joined the company not just as a brand ambassador but as an investor. This development signifies a deepening of the partnership between the athlete and the brand, transitioning from mere endorsement to active collaboration in product development and business strategy.​

Uppercase, founded in 2021 by industry veteran Sudip Ghose, has rapidly carved a niche in the eco-friendly luggage segment. The brand's commitment to sustainability is evident in its use of Global Recycle Standard (GRS)-certified materials, ensuring that its products meet international standards for recycled content and environmental responsibility. Features like rainproof zippers, enhanced water resistance, and premium recycled fabrics underscore Uppercase's dedication to quality and environmental consciousness.​

The collaboration with Bumrah is set to introduce a new premium product line, co-created with the cricketer, encompassing luggage, backpacks, and gym bags tailored for sportspersons. This exclusive line is anticipated to launch ahead of the festive season, aiming to cater to consumers seeking both functionality and style in their travel accessories. While the exact name of the line remains under wraps, it's confirmed that it will be positioned at the higher end of Uppercase's product range, reflecting its bespoke design and premium features.​

Sudip Ghose, Founder and Managing Director of Uppercase, emphasized the significance of this partnership, stating, "We see this as more than just a celebrity association—it’s a strategic product collaboration that allows us to offer something truly unique." He highlighted that Bumrah's active involvement in curating the new offerings ensures that the products resonate with his sporty and aspirational appeal.​

Uppercase's growth trajectory has been impressive. With 17 stores across India, including in Tier II cities like Sonipat, Wayanad, and Prayagraj, the brand plans to expand to 50 stores by the end of FY25. The company aims to achieve an Annual Recurring Revenue (ARR) of over Rs 200 crore by the end of the current financial year and targets breaking even by FY28. Backed by investors like Accel, Emam Holdings, and Sixth Sense Ventures, Uppercase has raised significant funding to fuel its expansion and innovation initiatives.​

In the competitive landscape of luggage and lifestyle brands, Uppercase stands out with its focus on sustainability, quality, and design. The collaboration with Jasprit Bumrah not only enhances the brand's visibility but also reinforces its commitment to offering products that align with the evolving preferences of modern consumers. As the brand continues to innovate and expand, this partnership is poised to set new benchmarks in the industry.​