Glenn Maxwell Invests in Drive FITT: Revolutionizing Cricket-Focused Fitness in India

​In a significant development that bridges international cricket with cutting-edge fitness innovation, Australian cricket star Glenn Maxwell has invested in Drive FITT, a premium, membership-based sports club aiming to transform India's sports and fitness culture. This marks Maxwell's first venture into the Indian startup ecosystem, highlighting his belief in Drive FITT's unique concept and the vision of its founding team.​

Genesis of Drive FITT

Drive FITT was established in July 2024 by Bollywood actress Preity G Zinta, Indian cricketer Shubman Gill, and entrepreneurs Mark Sellar, Deke Smith, and Vikram Aditya Bhatia. The initiative seeks to revolutionize India's growing sports and fitness culture through a blend of technology-driven performance tracking, sport-specific training, and recovery programs tailored to every athlete.

Maxwell's Strategic Involvement

Maxwell's investment is not merely financial; he is set to play an active role in integrating international best practices into Drive FITT's training modules, elevating player development strategies, and strengthening brand positioning across markets. His involvement is expected to bring a global perspective to the startup's operations.

Comprehensive Facilities and Membership Plans

Drive FITT's facilities are equipped with high-performance cricket nets, smart training zones, and state-of-the-art recovery areas, all powered by real-time data analytics. The club offers flexible membership plans, making elite fitness and cricket training accessible to individuals and families alike. Daily passes start at INR 1,000, monthly plans at INR 7,000, and annual memberships go up to INR 35,000. Family memberships cover two adults and two children, encouraging inclusive participation.

Statements from the Founders

Preity Zinta expressed her enthusiasm about Maxwell joining the team, stating, "Having Glenn join us at Drive FITT is truly special. Our association through Punjab Kings gave me the opportunity to witness his unwavering dedication to excellence. His athlete-first mindset aligns seamlessly with our vision."

Shubman Gill highlighted Maxwell's value to the shared vision, noting, "Glenn brings immense value to our shared vision. His understanding of fitness, recovery, and performance is unmatched. I believe his presence will inspire young athletes across India to take their game to the next level."

Vikram Aditya Bhatia, Co-founder and CEO, emphasized Maxwell's role beyond financial backing, stating, "We are thrilled to welcome Glenn. His elite-level experience makes him the ideal partner to help us create programs where members can train like top-tier athletes. His role goes far beyond financial backing—he’s here to help shape the future of sports and fitness in India."

Future Prospects

With Maxwell's expertise and global appeal, Drive FITT is poised for rapid expansion, aiming to become India's premier destination for cricket-driven fitness and recovery. The startup plans to inaugurate its flagship facility in Gurugram in October, followed by a second location in Noida in November. The platform aims to establish 300 franchises across India within the next three years. ​

The Indian fitness market is estimated to reach approximately $9.5 billion by 2025, indicating significant growth potential for ventures like Drive FITT. ​

In conclusion, Glenn Maxwell's investment in Drive FITT signifies a promising collaboration that blends international cricket expertise with innovative fitness solutions, aiming to redefine cricket-focused fitness in India.